Until recently, most auto dealers were limited to measuring "online traffic" and visits to their websites. The most they could know was which websites are producing traffic and how much. However, traffic does not necessarily mean leads and sales.

A few years ago we at Captive Lead set out to complete a rather ambitious project intended to elevate the efficiency and efficacy of online auto sales to the next level. At the very core of this project is a set of intelligence gathering and reporting technologies which track every relevent aspect of information related to our clients' interactive business.

We've helped our clients discover where they are wasting money on interactive campaigns and where they should reallocate their budgets. Our reporting technologies help us fine tune every aspect of our dealers' websites, how each dealership maintains and manages the site and how visitors behave once they get to their sites. There's no need to wonder which look and feel result in the most amount of leads...we have reports for that. There's no need to wonder if money spent on various parts of the Internet are leading to leads (not just traffic)...we help you figure out the exact cost per lead for every source.

Efficiency and effectiveness are no longer a matter of conjecture or trial and error. Quantifying, in real time, what is happening with your business is the only way to determine what your next steps should be, what needs improvement and how to make the most of the entire Internet including your own website.

Our clients benefit from a level of reporting intelligence that gives them a quantifiable competitive advantage over their competitors. They know what's working and why, while their competitors can only guess based on limited and inferior data.

 

What percentage (and total number) of your leads come from Search Engines.
Which websites (i.e. Manufaturer, your own site, etc) produced how many leads.
Which paid campaigns produced how many leads and what was your cost per lead via email and phone?
What path(s) are online vistiors to your website taking to reach the profitable pages (i.e. Inventory).
How effective is your homepage in drawing viewers to your inventory and vehicle detail pages.
How effectively are you utilizing your Internet Specials and which strategies result in the most leads.
That's just the beginning...