Most web savvy Auto Dealers now realize that search engines (most notably Google) are absolutely critical to their business. Search engines have become the single most important third party source of leads to dealerships. Why? Most car shoppers use search engines in their online search for their ideal vehicle. As such, those dealerships who perform best on search engine results attract the lions share of online car shoppers.

So what will it take for your website to appear at the top of the search engine results? Search engines constantly search the entire internet and prioritize sites based on certain criteria inherent to the websites they encounter, not extraneous technologies. In other words, the technical and contexual quality of your website is what determines your rankings, not gimmicks intended to 'trick' the search engines. Most of our competitors charge outrageous fees for 'products' which do little (if anything) to improve your search engine rankings. Best of breed search engine optimization is built into our websites from the ground up and that's why our clients dominate the first page.

Over time, search engines change their criteria and your website needs to adopt to these changes if your site is to remain competiteive. At Captive Lead, we monitor these changes in real time and dynamically adjust each and every website we've put on the Internet accordingly. So our clients can focus on the business of selling cars while we ensure optimal performance of their websites.

We focus on certain key words and search phrases and let the search engines do the rest. Don't take our word for it, our clients consistently appear near or at the top of the most dominant search (i.e. Google and Yahoo!). What's more, our sites continually appear above sites made by our competitors who charge inflated and absurd fees for inferior results.