An increasing majority of car shoppers are using the major search engines (i.e. Google, Yahoo!, MSN) to find the exact vehicle they are looking for. At Captive Lead, we cover the search engine gamut. In order to ensure maximal search engine exposure and performance, auto dealers need to cover the two major fronts of the search engine game. The first front is search engine optimization (SEO) which refers to the free and organic search engine results results which our clients simply dominate. The second front is known as search engine marketing (SEM) which refers to paid search engine advertisements otherwise known as 'Pay Per Click'. Our clients benefit from the best of both of these worlds (SEO and SEM). With over 50% of their internet traffic and leads being generated by search engines our clients are well aware of the power of search engine domination.

When it comes to cost per click, our advanced technologies, unique expertise and customized campaign work ensures that each of our clients benefits from the highest positioning of their ads in the search results with the lowest possible cost per click. So we focus on your specific local market and delivery car shoppers in your area to your website at the lowest cost per click available. Once they get to your website, we make putting your clients in touch with your sales staff a matter of a few clicks and a few minutes.

When combined with Captive Lead's Bird's Eye View reporting technologies, our clients know exactly where each lead came from, what the cost per lead is, where to focus their efforts and budgets and how to continually improve the efficiency of their online operations. When it comes to Pay Per Click, we focus on and target only the most productive and effective Key Phrases which ensure maximal cost efficiency. We don't waste your time or money on demographics that simply click on your paid advertising, cost you money and do not submit leads. We don't just randomly increase traffic, we specifically target car shoppers who contact you via email or phone and are serious about buying a car and as time goes on this process becomes increasingly efficient as we gather more data about the exact behavior of online prospects after they visit your site.

So, you can keep spending huge sums of money on traditional advertising and hope that customers actually take a look at your dealership and inventory, or you can spend a fraction of that and ensure that the most serious of car shoppers get to see you, search your inventory and contact you within two or three clicks of the mouse from any of the major search engines.

Only Captive Lead can offer you this level of efficiency, intelligence and streamline lead generation. Call or email us today and learn more.